For the second year in a row, a Budweiser ad featuring a puppy won USA TODAY's Super Bowl Ad Meter. The win also marks "three in a row" for A-B and the brewer's 13th time in the last 15 years atop the rankings. Finishing second was a "stereotype-bashing spot for an unlikely Super Bowl advertiser," P&G's Always brand. The spot "aimed to make viewers rethink what it means to act 'like a girl.'" Third place went to the "humorous Fiat Chrysler commercial about an amorous, elderly Italian man" who loses his "blue Viagra-like pill." Rankings were determined by a consumer panel of 6,703 voters (USATODAY.com, 2/1).
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USA TODAY AD METER SCOREBOARD: TOP FIVE
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| Budweiser |
Lost puppy saved by Clydesdales |
| P&G's Always |
Redefining "like a girl" |
| Fiat |
Blue pill creates a 500X |
| Microsoft |
Tech helps disabled child walk |
| Frito-Lay's Doritos |
Middle seat airplane |
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USA TODAY AD METER SCOREBOARD: BOTTOM FIVE
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| Game of War |
Machine Zone game with Kate Upton |
| Squarespace |
Jeff Bridges' Om sleep sound |
| T-Mobile |
Chelsea Handler, Sarah Silverman one-up |
| Jublia |
Animated big toe for fungus drug |
| Heroes Charge |
Mobile video game from Ucool |
