Speed Reads....

adidas today will formally introduce Trail Blazers G Damian Lillard’s first signature shoe (BIZJOURNALS.com, 1/12).

Tough Mudder has signed a two-year deal for A-B InBev’s Shock Top to be the endurance race series’ beer sponsor, replacing a previous pact with Heineken’s Dos Equis. The pact covers “more than 60 events in the U.S. and Canada" (BLOOMBERG NEWS, 1/13).

The Seahawks this morning will make "about 1,200 tickets" available to the general public for Sunday’s NFC Championship game against the Packers. The allotment is expected to be “sold out in minutes” (Tacoma NEWS TRIBUNE, 1/13).

Under Armour this spring will “open a Brand House store in the Mall of America" in Minnesota, part of the company’s plans to “open 100 of its branded stores this year” (Baltimore SUN, 1/13).

The Saskatoon City Council yesterday “unanimously approved the move” to rename Kinsmen Arena after Hockey HOFer and Saskatoon native Gordie Howe. The venue will be called Gordie Howe Kinsmen Arena (Saskatoon STAR PHOENIX, 1/13).