Crowd Of 85,689 On Hand For CFP Championship; Organizers Praised

The "large crowd, clear roads and seamless ticket-related issues" made last night's CFP National Championship "a win-win-win proposition for CFP and local organizing officials, who envision making a bid to return the event" to North Texas in '20. Special Events Organizing Committee Chair Tommy Bain said, "All the feedback so far is that it's gone well. We're very happy and we are so thankful that we missed the precipitation" (FT. WORTH STAR-TELEGRAM, 1/13).

The crowd of 85,689 was "as charged as any BCS national championship game." If there was "any concern that fans wouldn't travel to the championship game in the new postseason system, the packed house ... awash in Buckeyes' scarlet and Ducks' yellow, put that to rest" (AP, 1/13). Outside of the "cold and wet weather," organizers and fans "mostly praised the atmosphere and events leading up to Monday's kickoff" (DALLAS MORNING NEWS, 1/13).

Forbes' Alicia Jessop tweeted several images of sponsor activation at the game:

Reese's is on site at the National Championship game doing a scratch and win game. #ReesesGameDay pic.twitter.com/prFS6An7l5

— Alicia Jessop (@RulingSports) January 12, 2015

Axe has a grooming lounge at the Nat'l Championship Game where men can get styled & a neck massage. #axewhitelabel pic.twitter.com/GxvO5dMCfU

— Alicia Jessop (@RulingSports) January 12, 2015