rEvolution Acquires Act(s) Marketing, Becomes Agency For Continental

Chicago-based marketing and media agency rEvolution has acquired Indianapolis-based Act(s) Marketing and their current client roster, subsequently becoming the agency of record for Continental Tire in the U.S. and Canada. Continental Tire last month entered a multiyear college basketball partnership in six high-profile conferences, with LED signage at each home game, in-stadium activation and a targeted TV package for a total of 381 games per season. The company also sponsors MLS, U.S. Soccer and IMSA. By acquiring Act(s), rEvolution gains six new full-time employees along with a new satellite office in Indianapolis.

rEvolution Exec VP Garret Mudd: “With the Women’s World Cup coming up, followed by the Olympics and the men’s qualifying cycle starting again, we’ve really just positioned Continental to continue to be on the forefront of leveraging and activating those properties.”