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PGA Tour, HTA Reach Four-Year Extension Of Sponsorship Deal

The PGA Tour and Hawaii Tourism Authority today announced a four-year extension through '18 of their marketing relationship, which will continue to help the state's golf and tourism industry. In addition to supporting the PGA Tour events held in the state, the HTA uses golf media as a platform to showcase the islands. Players are filmed participating in their favorite off-course activities, with some footage used in Hawaii-themed PSAs. The sponsorship dates back to '01 (PGA Tour).

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