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76ers Sign Sponsorship Deal With StubHub At "Patriot Partner" Level

The 76ers have signed a five-year sponsorship deal with StubHub, a significant move since the league and most of its teams are aligned with Ticketmaster. 76ers CEO Scott O'Neil said the deal is at the top "Patriot Partner" sponsorship level, which includes radio, digital, courtside and LED signage, and in-game promotions. "StubHub made a nice commitment, but philosophically for us, this business will be won or lost with data and how you manage it, so we felt comfortable with a five-year deal. That's where sponsorship is going and we think StubHub sees that and treats data like gold," he said.

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