The Suns and Mercury today will announce "a new naming rights sponsor" for US Airways Center, and "odds could favor an existing team sponsor." Salt River Maricopa Indian Community's Casino Arizona is a team sponsor, and one source hinted that the name could be Talking Stick Arena (BIZJOURNALS.com, 12/1).
The signal is still up for Comcast SportsNet Mid-Atlantic, Chicago, Bay Area and California as a short-term extension with Dish Network has been reached (THE DAILY).
Nissan today announced that it will air a spot during NBC's Feb. 1 Super Bowl XLIX broadcast, its first Super Bowl commercial since '97 (Nissan).
Baseball America named the Royals its Organization of the Year, marking the second time ('94) the team has earned the honor (Royals).
The USA Hockey Foundation today begins the It Starts With A Stick campaign, with the goal of raising funds to give 12,000 sticks to youth hockey players during the Feb. 20-22 Hockey Weekend Across America. Meanwhile, USA Hockey has signed a multiyear sponsorship extension with Toyota (THE DAILY).
