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Churchill Downs, Yum! Brands Extend Kentucky Derby Sponsorship

Churchill Downs and Yum! Brands have signed a five-year deal extending the restaurant company's presenting sponsorship of the Kentucky Derby. The deal runs from '16-20, with next year's Derby "covered under the current pact" signed in '11. Under the new agreement, the race will continue to be called the "Kentucky Derby Presented by Yum! Brands." Terms were not disclosed (COURIER-JOURNAL.com, 9/15).

Yum! Brands Senior VP Jonathan Blum said, "While millions of people know and love our leading restaurant brands, they may not know Yum! Brands. The sponsorship of the Kentucky Derby allows us to build awareness" (BLOODHORSE.com, 9/15).

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