Roc Nation Client Geno Smith To Promote NY2O Water Brand

Roc Nation Sports today is expected to announce a new partnership between Jets QB Geno Smith and NY2O, a premium bottled water brand. Smith will make appearances and attend speaking engagements for NY2O’s “Greatness is No Accident” campaign. The deal is also expected to feature Smith in social media, retail and original digital and video content for the brand, which features water from the Catskill Mountains. NY20 recently partnered with Roc Nation in a deal in which it became the company’s official water and will be served in Roc Nation founder Jay Z's 40/40 Clubs and supplied to Roc Nation musical artists on tour.