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Sporting KC Signs Ad Agency VML As Official Marketing Partner
Published July 21, 2014
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In exchange, the shop will get assets including access to the club’s technological innovations and Sporting Park for business meetings, as well as hospitality and signage opportunities. Financial terms were unavailable, but because of the exchange of assets, services and cash will be going both ways, as opposed to SKC hiring VML outright. Sporting KC Chief Revenue Officer Jake Reid said that the two sides decided to align because they not only meshed philosophically but furthermore shared multiple companies that are sponsors for SKC and clients for VML.