SBD/Morning Buzz

Hyperice Using Athlete Endorsers To Launch Crowdsourcing Campaign

Injury rehabilitation device maker Hyperice is using its group of high-profile athlete investors as an incentive for a crowdsourcing campaign. The company aims to raise $100,000 to help bring a new device to market called the Vyper, which is touted as activating the nervous system and preventing injury. Athlete investors and users of Hyperice products include U.S. skier Lindsey Vonn, Vikings RB Adrian Peterson and Clippers F Blake Griffin.

Anyone who contributes $10,000 to the crowdsourcing campaign gets a private meet-and-greet, followed by a Vyper recovery session, with Vonn or Griffin. For $449 or more, a contributor gets a Hyperice Vyper T-shirt and an exclusive limited-edition customized Vyper that is autographed by either Vonn, Griffin, Peterson or Steelers S Troy Polamalu, another investor in the company.
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