Speed Reads....

The IOC today formally announced that Bridgestone has agreed to become a Worldwide TOP Partner through the '24 Games (IOC).

The Ed O’Bannon v NCAA trial today enters its fifth day with Univ. of San Francisco sports management professor Dr. Daniel Rascher slated to take the stand. Ed Desser, a plaintiffs' expert witness on sports TV negotiations, yesterday testified that rights “exist for names, images and likenesses in the licensing of games because there would be no contest without the players” (POST-GAZETTE.com, 6/13).

Knicks President of Basketball Operations Phil Jackson, coach Derek Fisher and GM Steve Mills last night “were slated to have their final meeting” with F Carmelo Anthony in a “last-gasp effort to convince him to opt into his contract and delay free agency for a year” (N.Y. POST, 6/13).

Google for the second day in a row has FIFA World Cup-themed animated doodle on its landing page (THE DAILY).