The '14 Veritix Sports Facilities & Franchises conference wraps up today in Pittsburgh with a series of panel discussions titled "Selling the Big Deals (and the Small Ones too!)" and "Digital Assets: How to Create, Distribute and Monetize Digital Content." Also on tap are sessions examining the tech features at the 49ers' new Levi's Stadium and looking at the adoption and impact of of Google Glass in the sports space.
A quartet of brand-side marketers yesterday discussed developing activation elements that connect the brand to the sport in a discussion titled “Building Value with Corporate Partners.” Representing Giant Eagle Supermarkets was Senior Dir/Marketing & Communications Rob Borella. Giant Eagle has sponsorships with several pro and collegiate sports teams within its five-state footprint. With the Pirates, Giant Eagle sponsors an Advantage card that provides a ticket package deal for Sunday games. Also, PNC Financial Services Group Senior VP/Strategic Partnerships Brian Goerke explained why the naming-rights deal for PNC Park has been beneficial. “The ballpark has the reputation of being one of the best in the league,” said Goerke. “Particularly for a bank, you’ve got to give yourself a personality. The stadium sponsorship has really helped us with that.”
See updates on the event via our On The Ground blog or using the Twitter hashtag #sbjsff.
