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ISC Revenue Increases Despite Rain At Daytona, Sponsorships To Sell
Published April 8, 2014
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ISC still has two of 20 NASCAR Sprint Cup race title sponsorships to sell and three of 15 Nationwide Series race title sponsorships to sell. The total available inventory is slightly more than it had at the same point last year, but the company expressed optimism that it will find sponsors for those races later this year. ISC is moving ahead with its One Daytona project, a mixed-use development across the street from Daytona Int’l Speedway. It will have a Bass Pro Shops location, 660 hotel rooms, 1,350 residential units, restaurants and shops.