SBD/Morning Buzz

Learfield Acquires Nelligan Sports, Now Owns Rights To 92 Schools

Learfield Sports is acquiring Nelligan Sports in a move that will further consolidate the college sports marketing space. Learfield and Nelligan finalized the deal yesterday and an announcement is expected later today. Nelligan, which was founded in '99 by T.J. Nelligan and has 85 employees, will immediately take on the Learfield name. Terms of the deal will not be released by the two companies. By adding the 41 schools that Nelligan represents, Learfield will now own the multimedia rights to 92 schools in all. Among the properties run by Nelligan are Louisville, Marquette, Providence and Colorado State. Learfield’s biggest rival, IMG College, owns the rights to 79 schools.
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