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The Breakout Group Principal Bill Glenn: “Can't believe how much overhead camera angle improves the NHL TV product. Airline should sponsor it.  #MorePlease #winterclasic.”

CBSsports.com’s Matt Norlander: “The Winter Classic really is one of the best ideas in all of sports to come about in the past 20 years.”

Univ. of Oregon Warsaw Sports Marketing Center Dir Paul Swangard: “Clear difference in ad effectiveness when #NHLwinterclassic sponsors integrate the sport into spots. Nice job Enterprise and Bridgestone.”

Blogger Shawn Courchesne: “Nothing like the awkwardness of the corporate PR person getting just a little too excited on national TV giving a player a trophy.”

If you see a tweet we will not want to miss, send it to us at editorial@sportsbusinessdaily.com.

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SBJ Morning Buzzcast: May 9, 2024

WNBA regular season games to be available on Disney+; Candace Parker's new role at Adidas; Rory McIlroy will not return to PGA Tour Policy Board and Theo Epstein's role with the PGA Tour moving forward.

Phoenix Mercury/NBC’s Cindy Brunson, NBA Media Deal, Network Upfronts

On this week’s pod, SBJ’s Austin Karp chats with SBJ NBA writer Tom Friend about the pending NBA media Deal. Cindy Brunson of NBC and Phoenix Mercury is our Big Get this week. The sports broadcasting pioneer talks the upcoming WNBA season. Later in the show, SBJ media writer Mollie Cahillane gets us set for the upcoming network upfronts.

SBJ I Factor: Molly Mazzolini

SBJ I Factor features an interview with Molly Mazzolini. Elevate's Senior Operating Advisor – Design + Strategic Alliances chats with SBJ’s Ross Nethery about the power of taking chances. Mazzolini is a member of the SBJ Game Changers Class of 2016. She shares stories of her career including co-founding sports design consultancy Infinite Scale career journey and how a chance encounter while working at a stationery store launched her career in the sports industry. SBJ I Factor is a monthly podcast offering interviews with sports executives who have been recipients of one of the magazine’s awards.
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