NBA, Foot Locker Agree To Multiyear Marketing Partnership

The NBA today will announce that it has signed a multiyear deal with Foot Locker that elevates the company to a full league marketing partner. Terms of the deal were not disclosed, but Foot Locker will continue as the title partner of the Foot Locker Three-Point Contest held during All-Star Weekend. Foot Locker has sponsored the event since '04. The new deal also includes a new promotion called “Kicks of All-Star,” that includes a branded section on NBA.com that spotlights the different sneakers worn by NBA players throughout All-Star Weekend. The deal calls for Foot Locker to have a significant presence on NBA TV and NBA.com.