SBD/Morning Buzz

Giants WR Victor Cruz Stars In McDonald's Ads In Spanish, English

McDonald’s has signed a two-year deal with NFL Giants WR Victor Cruz in which he will appear in both Spanish- and English-language commercials for its Mighty Wings product. The Spanish version of the commercial featuring Cruz was scheduled to debut last night. Additionally, Cruz is scheduled to make an appearance today at a McDonald’s restaurant in N.Y. Cruz, who is known for performing a salsa dance in the end zone after touchdowns, performs a different kind of dance in the spot for Mighty Wings. McDonald’s also will air a Mighty Wings ad featuring Ravens QB Joe Flacco and 49ers QB Colin Kaepernick.

McDonald's USA VP/Marketing Peter Sterling negotiated the deal for the QSR. IMG VP Carlos Fleming, Cruz' marketing agent, represented the WR in negotiations.
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