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Sonic Unveiling Burgers With Team Logos Steamed Onto Buns

Oklahoma City-based QSR Sonic today will unveil plans to steam college team logos onto burger buns, activating deals with schools in Oklahoma, Texas and Louisiana. Consumers can get an "Oklahoma Sooner logo on the Sooner Brisket Cheeseburger" or a "University of Louisiana Ragin' Cajun Bulldog Burger with logo." Both sandwiches feature "ingredients that Sonic hopes appeals to regional tastes." The logos add "upwards of a dime to the price of each burger because Sonic pays both licensing and royalty fees to the universities" (USA TODAY, 8/21).

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