SBD/Morning Buzz

Wells Fargo Inks Its First League-Level Deal With MLS, SUM

Wells Fargo has signed a multiyear deal with MLS and Soccer United Marketing, marking the financial institution’s first sponsorship of a national sports league to go along with its numerous team and venue deals. The partnership will be announced prior to the AT&T MLS All-Star Game tonight in K.C. Financial terms were not available. Wells Fargo becomes the exclusive retail banking and commercial lending sponsor of MLS. Among other deal points, Wells Fargo receives MLS intellectual property, fieldboard advertising on nationally televised games and support from national broadcast partners and MLS Digital Properties.
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