The WTA today fully launched its global "40 Love" ad campaign that celebrates the organization's 40th anniversary and includes print, TV and digital elements. The campaign is at the center of the WTA's season-long marketing and communications program. The print element, under the tagline "Forty Years of Breaking Barriers. Thank you for inspiring us," pairs five current women's tennis players with past stars in a series of one-page ads. Billie Jean King narrates two TV spots: "Give" and "Time Flies" (WTA).