Bounty's Activation With Reds Includes Sponsoring Cleaning Crew
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P&G paper towel brand Bounty this weekend will begin a season-long marketing activation with the Reds, sponsoring the Great American Ball Park cleaning staff that will now be called the Bounty Clean Crew. Bounty will also receive a 15-second spot on the stadium videoboard, and the brand will sponsor a "tastiest ballpark mess" food contest to judge the best and messiest stadium fare. The effort is part of a broad five-year sponsorship renewal between the Reds and P&G signed last fall, a deal that also included $2M in funding for the forthcoming MLB Urban Youth Academy in Cincinnati.
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