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Louisville Slugger Rolling Out Harder Bats And More Modern Logo

Louisville Slugger is rolling out a new logo and a "harder bat" in an effort to "stay relevant in the sporting good supply market and ahead of competitors in luring younger ballplayers." The new logo is the "first such change" since the 129-year-old family-owned company "dropped the 'Hillerich & Bradsby' name from the center of its oval design and replaced it with 'Louisville Slugger' in 1980." The changes were the "result of a multi-year process" (AP, 3/31).

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