SBD/Morning Buzz

Panini Signs Stephen Strasburg To Multiyear Autograph Card Deal

Panini America has signed Nationals P Stephen Strasburg to a multiyear autograph trading card deal, making Strasburg autographs only available in its trading cards. The agreement includes rights to use Strasburg's name and image on packaging. Panini's first Strasburg autograph cards will appear in the company's Prizm cards in April, in which he will appear in his USA Baseball uniform. Strasburg originally had a trading-card exclusive deal with Topps, but that has expired. The announcement of the Strasburg signing comes during the annual trading-card Industry Summit in Las Vegas. MLB rights are the only meaningful U.S. league IP not held by Panini.
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