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D'Backs, A's On Board With MLBAM's Mobile Seat Upgrade Program
Published March 13, 2013
The D'Backs and A's will join the previously announced Braves and Twins as pilot clubs in MLBAM's new mobile seat upgrade program, developed in partnership with Atlanta-based Experience. Another eight clubs are expected to join this initial group and offer upgrades by midseason. The mobile seat and experience upgrades, part of a larger refresh of MLBAM’s venue-oriented At The Ballpark app, also will include an expansion of mobile ticketing through Apple Inc.'s Passbook feature.
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