SBD/Morning Buzz

Cubs Launch Campaign Around Start Of Single-Game Ticket Sales

The Cubs and ad agency Schafer Condon Carter, Chicago, are launching a new marketing campaign, dubbed "Committed," in conjunction with the start of single-game ticket sales today. Creative will feature stories about the team from actual fans. Ads will appear in print, online, radio and out-of-home platforms, including area public transportation, with TV ads to launch in April. Michael Walters Advertising serves as the team's media buying agency for the campaign (Cubs).

Other slogans used in the campaign include "Not If. When" and "Nothing worth having ever comes easy" (CHICAGO TRIBUNE, 3/8).
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