SBD/Morning Buzz

At Long Last, Fox To Detail Plans For Fox Sports 1 Network

Fox Sports is hosting a press conference in N.Y. today where the network is expected to unveil details about its planned all-sports cable channel, which it is calling Fox Sports 1. As has been rumored for the better part of a year, Fox will announce plans to rebrand Speed into FS1 this August. At its N.Y. event today, Fox is expected to unveil several shows for the channel, including one with Regis Philbin that has been described as the sports version of "The View." It also plans to unveil shows featuring Fox talent, including Jay Glazer and Mike Pereira.

The channel will feature live-game programming, which will come from rights deals Fox signed with MLB, NASCAR, college basketball and football, soccer and UFC. A source said Fox will not announce a deal with the Catholic 7 that is breaking away from the Big East due to some minor issues related to their separation from the football schools. Fox also plans to unveil its "double box" in-game advertising plan, which FS1 will use selectively.
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