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Adidas Set to Unveil Short-Sleeve Jerseys For March Madness

Expect to see adidas roll out its new short-sleeve basketball jerseys around a handful of its teams during the men's NCAA tournament. adidas VP/Global Basketball Lawrence Norman confirmed that some teams during March Madness will be wearing short-sleeve jerseys similar to those worn recently by the Warriors, but would not specify which schools. "We are still working on teams, but it will be a very innovative story," Norman said. No. 10-ranked Louisville has been told that it will be one of eight men’s basketball teams to wear specially designed jerseys during the postseason and that an announcement is tentatively planned for later this week. Louisville Associate AD Kenny Klein said the school has not been given specifics on the jerseys yet.

Officials at Michigan and N.C. State, two other adidas schools in position to make the NCAA tournament, said they will not wear short-sleeve jerseys, while Indiana said it has not heard from adidas on any special jerseys. Three women's basketball teams are also expected to sport special adidas uniforms during the postseason.

SBJ Morning Buzzcast: March 18, 2024

Sports Business Awards nominees unveiled; NWSL's historic opening weekend and takeaways from CFP deal

ESPN’s Jay Bilas, BTN’s Meghan McKeown, and a deep dive into AppleTV+’s The Dynasty

On this week’s Sports Media Podcast from the New York Post and Sports Business Journal, ESPN’s Jay Bilas talks all things NCAA. Big Ten Network’s Meghan McKeown shares her insight into the Caitlin Clark craze. The Boston Globe’s Chad Finn chats all things Bean Town. And SBJ’s Xavier Hunter drops in to share his findings on how the NWSL is making a social media push.

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SBJ I Factor: Nana-Yaw Asamoah

SBJ I Factor features an interview with AMB Sports and Entertainment Chief Commercial Office Nana-Yaw Asamoah. Asamoah, who moved over to AMBSE last year after 14 years at the NFL, talks with SBJ’s Ben Fischer about how his role model parents and older sisters pushed him to shrive, how the power of lifelong learning fuels successful people, and why AMBSE was an opportunity he could not pass up. Asamoah is 2021 SBJ Forty Under 40 honoree. SBJ I Factor is a monthly podcast offering interviews with sports executives who have been recipients of one of the magazine’s awards.

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