Comedy Central’s Stephen Colbert said, “My favorite thing about sports is stadiums named after corporations. It’s win-win. The teams get money and the corporations get advertising that really works. I mean, going to Coors Field makes me crave the Silver Bullet, and anytime I go see the Patriots play at Gillette Stadium, I'm as hairless as a newborn mole rat. But I was especially – especially! – pumped about the latest company to get in on the stadium naming action.” The GEO Group, the country’s largest operator of for-profit prisons, has acquired the naming rights to the Florida Atlantic Univ. football stadium. Colbert: “That’s right! A private prison company is sponsoring a sports venue. It’s just like Bank of America Stadium, only this company believes in punishment for crime.” Colbert noted that “fans all across the country love ‘Free Hat Day’ so think how much they’ll love ‘Free Shiv From A Broken Spoon Night.’” Colbert: “I think America needs more integration of athletics and for-profit private incarceration. I mean, the Chinese are way ahead of us on this” (“The Colbert Report,” Comedy Central, 2/21).
