SBD/Morning Buzz

A-B Signs 10-Year Deal As Founding Partner Of 49ers' Stadium

The 49ers have signed Anheuser-Busch to a 10-year deal as a founding partner at their $1.2B new stadium in Santa Clara. Financial terms were not disclosed, but founding partner deals at the major league level are valued at seven figures annually. Under the agreement, the brewer’s Bud Light brand is the official malt beverage partner of the team and the 68,500-seat facility. In addition, Bud Light receives naming rights to the stadium’s fan deck, an interactive zone on the north side of the building under the scoreboard, plus digital and permanent signs. A-B is the stadium's sixth founding partner.
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