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A-B Signs 10-Year Deal As Founding Partner Of 49ers' Stadium

The 49ers have signed Anheuser-Busch to a 10-year deal as a founding partner at their $1.2B new stadium in Santa Clara. Financial terms were not disclosed, but founding partner deals at the major league level are valued at seven figures annually. Under the agreement, the brewer’s Bud Light brand is the official malt beverage partner of the team and the 68,500-seat facility. In addition, Bud Light receives naming rights to the stadium’s fan deck, an interactive zone on the north side of the building under the scoreboard, plus digital and permanent signs. A-B is the stadium's sixth founding partner.

SBJ Morning Buzzcast: April 26, 2024

The sights and sounds from Detroit; CAA Sports' record night; NHL's record year at the gate and Indy makes a pivot on soccer

TNT’s Stan Van Gundy, ESPN’s Tim Reed, NBA Playoffs and NFL Draft

On this week’s pod, SBJ’s Austin Karp has two Big Get interviews. The first is with TNT’s Stan Van Gundy as he breaks down the NBA Playoffs from the booth. Later in the show, we hear from ESPN’s VP of Programming and Acquisitions Tim Reed as the NFL Draft gets set to kick off on Thursday night in Motown. SBJ’s Tom Friend also joins the show to share his insights into NBA viewership trends.

SBJ I Factor: Molly Mazzolini

SBJ I Factor features an interview with Molly Mazzolini. Elevate's Senior Operating Advisor – Design + Strategic Alliances chats with SBJ’s Ross Nethery about the power of taking chances. Mazzolini is a member of the SBJ Game Changers Class of 2016. She shares stories of her career including co-founding sports design consultancy Infinite Scale career journey and how a chance encounter while working at a stationery store launched her career in the sports industry. SBJ I Factor is a monthly podcast offering interviews with sports executives who have been recipients of one of the magazine’s awards.

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