Buffalo Wild Wings Agrees To Become NCAA Corporate Partner

Buffalo Wild Wings, a major advertiser during March Madness, is taking the next step by becoming an NCAA corporate partner. The Minneapolis-based dining chain will have marketing, media and promotional rights to all 89 of the NCAA championships, most notably the men's basketball tournament. The restaurant will be one of 15 NCAA corporate partners and champions in the sponsorship program run jointly by Turner and CBS, the NCAA's rights holders. Buffalo Wild Wings, which also title sponsors a bowl game in Tempe, Ariz., will occupy the casual dining category in the NCAA's portfolio of sponsors.

Meanwhile, Enterprise Rent-A-Car, whose NCAA corporate partner deal was set to expire after the '13 tournament, has extended its deal, according to Patrick Farrell, CMO for Enterprise Holdings. Enterprise, the world's largest rental car company, has been an NCAA partner since '05, and it manages the fleet of Buicks (another NCAA partner) at each tournament for NCAA officials.