SBD/Morning Buzz

Raptors Ink Sponsorship Deal With Gentec, Fill Headphones Category

The Raptors have signed a three-year sponsorship deal with Gentec International, the exclusive distributor of Klipsch headphones in Canada. It is the first sports sponsorship deal for Gentec. Klipsch fills the headphones category with the Raptors, with Raptors G DeMar DeRozan signing an endorsement deal with the company as part of the overall sponsorship. The deal also includes a media buy and in-arena advertising at Air Canada Centre.
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