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SB Nation Today Debuting Site Redesign, Complete With New Logos
Published September 25, 2012
"This has been a very ambitious undertaking, but it's something we think will create more consistency and discoverability across our whole network," said Jim Bankoff, Chair & CEO of SB Nation parent company Vox Media. "We think this helps a lot with overall branding, which admittedly has been disjointed in some spots between the individual blogs and SB Nation as a whole."
The new logos were created primarily by U.K.-based designer Fraser Davidson. SB Nation, meanwhile, is also embarking on a program to heighten the amount of long-form features on the network. The effort will be headed by Glenn Stout, series editor of "The Best American Sports Writing" anthologies.