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Herbalife Renews MLS Galaxy Sponsorship In 10-Year, $44M Deal
Published March 16, 2012
The MLS Galaxy have signed a record 10-year, $44M renewal with Herbalife that continues to make the company the team’s jersey sponsor. In addition, L.A.-based Herbalife will continue to be the presenting sponsor of the defending MLS Cup champions. Galaxy officials said that the new deal is the longest and most lucrative jersey deal in the league. “It is twice as long as any other deal in MLS and is a real testament to Herbalife and their faith in MLS soccer,” said AEG Senior VP/Global Partnerships Bill Pedigo, whose company owns the Galaxy. The new deal will be announced later today in L.A.
See today’s issue of THE DAILY for more.