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AT&T Ads Feature "Expert" Bracket Advice From First-Graders

NCAA D-I men's basketball tournament sponsor AT&T today launches a "savvy TV and social-media campaign" in which first-graders "help a clueless grown-up make his tournament bracket selections." The spots were filmed over two days at an L.A. County elementary school. As a tie-in with the TV ads, consumers can visit www.bracketsbysixyearolds.com to "fill out brackets based, if they want, on dozens of clickable comments from the kids." The students' comments are unscripted and "genuine, but edited" (USA TODAY, 3/12).

SBJ Morning Buzzcast: May 3, 2024

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Learfield's Cory Moss, MASN/ESPN's Ben McDonald, and Canelo

On this week’s pod, SBJ’s Austin Karp has two Big Get interviews. The first is with Learfield's Cory Moss as he talks about his company’s collaboration on EA Sports College Football. Later in the show, we hear from MASN/ESPN baseball analyst Ben McDonald on how he sees the college and professional baseball scene shaking out. SBJ’s Adam Stern shares his thoughts on the upcoming Canelo-Mungia bout on Prime Video and DAZN.

SBJ I Factor: Molly Mazzolini

SBJ I Factor features an interview with Molly Mazzolini. Elevate's Senior Operating Advisor – Design + Strategic Alliances chats with SBJ’s Ross Nethery about the power of taking chances. Mazzolini is a member of the SBJ Game Changers Class of 2016. She shares stories of her career including co-founding sports design consultancy Infinite Scale career journey and how a chance encounter while working at a stationery store launched her career in the sports industry. SBJ I Factor is a monthly podcast offering interviews with sports executives who have been recipients of one of the magazine’s awards.

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