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MLBAM Unveils Latest Version Of At Bat App At Fan Upfront Event
Published February 29, 2012
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MLBAM last night drew more than 200 people for its first-ever Fan Upfront, an invitation-only session in N.Y. to unveil its suite of consumer products for the upcoming season, including MLB.TV and MLB.com At Bat. The event, largely the brainchild of MLBAM VP/Communications Matt Gould, is thought to be a first among pro sports properties and likely will become an annual tradition.