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Speed Reads....

Puma announced a long-term deal with the Italian Football Federation (FIGC) to now actively manage the full licensing portfolio of FIGC assets globally. Puma gains the designation of Official Master Licensee of the FIGC, effective through the '14 Brazil and '18 Russia FIFA World Cups (Puma).

StubHub is now the official secondary ticket marketplace of the Flyers and Wells Fargo Center. The company will work together with Paciolan to "provide integrated cancel/reissue barcode technology" that will allow fans to buy and sell tickets online (BIZJOURNALS.com, 2/27).

The Virginia Tech IMG Sports Network and CBS Radio have agreed to a multiyear extension of their current radio affiliation agreement with WJFK-FM in DC (Virginia Tech IMG Sports Network).

Kia is running a full-page ad in this morning's USA Today congratulating Thunder F Kevin Durant for winning the Kia NBA All-Star MVP award (THE DAILY).

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SBJ I Factor features an interview with Molly Mazzolini. Elevate's Senior Operating Advisor – Design + Strategic Alliances chats with SBJ’s Ross Nethery about the power of taking chances. Mazzolini is a member of the SBJ Game Changers Class of 2016. She shares stories of her career including co-founding sports design consultancy Infinite Scale career journey and how a chance encounter while working at a stationery store launched her career in the sports industry. SBJ I Factor is a monthly podcast offering interviews with sports executives who have been recipients of one of the magazine’s awards.
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