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Golfer Matt Kuchar To Endorse Grey Goose, Appear On Golf Channel

Grey Goose today announced that it has signed golfer Matt Kuchar as an endorser, with activation tied to Golf Channel's "Grey Goose 19th Hole" show. Kuchar will appear on the Jan. 26 season premiere of the show. He also will represent the vodka brand in all facets of its golf marketing program. This includes supporting retail point-of-sale, hosting meet-and-greet sessions at PGA Tour events and helping develop the Grey Goose Collection of golf gear (Grey Goose).

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NASCAR’s Brian Herbst, NFL Schedule Release, Caitlin Clark Effect

On this week’s pod, SBJ’s Austin Karp chats with our Big Get, NASCAR SVP/Media and Productions Brian Herbst. The pair talk ahead of All-Star Weekend about how the sanctioning body’s media landscape has shaped up. The Poynter Institute’s Tom Jones drops in to share who’s up and who’s down in sports media. Also on the show, David Cushnan of our sister outlet Leaders in Sport talks about how things are going across the pond. Later in the show, SBJ media writer Mollie Cahillane shares the latest from the network upfronts.

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