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Professional Bull Riders Set To Unveil Pabst Blue Ribbon Sponsorship
Published January 6, 2012
PBR at eight tour stops will host an in-arena “Pabst Party Zone,” where fans who are chosen via text-to-win and other sign-up opportunities will receive backstage access, upgraded seating and rider meet-and-greets. Neither PBR would reveal financial terms. "There was obviously the connection with the name,” said Pabst Brewing Company co-Owner Daren Metropoulos. “Everybody talks to us about, hey, you guys ought to be involved with PBR. What better fit?”




