SBD / Discover, NHL Expected To Announce Renewal

SBD/Morning Buzz

Discover Expected To Announce Five-Year Renewal Of NHL Deal

By Fred Dreier, Staff Writer, SportsBusiness Journal

Published November 2, 2011

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Discover Financial Services is expected to announce a five-year renewal with the NHL today. Discover had signed a one-year deal with the league last season to become the NHL’s official credit card in the U.S., and the partnership included a presenting sponsorship role of the '11 NHL All-Star Game in Raleigh. But with this year’s '12 All Star Game in Ottawa, and Visa the league’s Canadian partner in that category, Discover is expected to pick up new inventory. Discover began running 30-second television ads featuring Blackhawks C Patrick Kane and Bruins G Tim Thomas last night.
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