The MLB Cardinals held a parade in St. Louis yesterday to celebrate the franchise's 11th World Series championship. The procession began at about 4:00pm CT and "rolled past thousands upon thousands of fans in the downtown area." The team then "arrived to a hero's welcome" at Busch Stadium, where World Series MVP David Freese was presented with the keys to the City and County of St. Louis. Albert Pujols received a "standing ovation of approximately 45 seconds" (MLB.com, 10/30). More than 40,000 fans were on hand at the ballpark (ST. LOUIS POST-DISPATCH, 10/31).
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Pujols-branded Wheaties box will be
available in six St. Louis grocery stores |
MLB runs a full-page ad in this morning's USA Today congratulating the Cardinals (
THE DAILY). Manager
Tony La Russa will appear tonight on CBS' "Late Show," airing opposite Freese's appearance on NBC's "The Tonight Show" (
ST. LOUIS POST-DISPATCH, 10/31). General Mills' Wheaties Fuel cereal brand has issued a limited edition commemorative package honoring Pujols. The box will be available exclusively at six St. Louis-area grocery stores (
Wheaties).
Fox finished with a 10.0 final Nielsen rating and 16.6 million viewers for the seven-game Cardinals-Rangers World Series, up 19% and 16%, respectively, from last year’s five-game Giants-Rangers series. Game Seven on Friday night earned a 14.7 rating and 25.4 million viewers, marking MLB’s highest-rated and most-viewed game since Fox earned an 18.2 rating and 28.8 million viewers for the Red Sox’ World Series clincher in ’04.
