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Carmelo Anthony, Brandon Jennings Partnering With Mission Athletecare

Mission Athletecare today announced a new partnership with Knicks F Carmelo Anthony and unveiled the launch of Power Grip, a signature product from Anthony that improves the grip of athletes through the use of "liquid chalk technology." Anthony joins Bucks G Brandon Jennings, who the company yesterday announced had joined its roster of athlete partners that includes Heat G Dwyane Wade and Suns G Steve Nash (THE DAILY).

Sue Bird and Dawn Porter talk upcoming doc, Ricardo Viramontes of UNINTERRUPTED and NBA conference finals

This week’s pod comes to you from 4se where SBJ’s Austin Karp is joined by basketball legend Sue Bird and award-winning director Dawn Porter as the duo share how their documentary, Power of the Dream, came together and what viewers can expect. Later in the show ,Ricardo Viramontes of The SpringHill Company/UNINTERRUPTED talks about how LeBron James and Maverick Carter are making their own mark in original content. Plus SBJ’s Mollie Cahillane joins the pod to add insight into the WNBA’s hot start and gets us set for the NBA Conference Finals.

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