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Yahoo Sports Partners With MLBAM For Nightly Online Show

Yahoo Sports has struck a multiyear deal with MLBAM to create "MLB.com Full Count," a nightly online video whiparound show featuring live look-ins to games, highlights, social media integration, scores, statistics and other live content. "MLB.com Full Count," powered by MLBAM and distributed through both Yahoo and MLB.com, will feature roughly six to eight hours of live content each night, and mobile and tablet versions of the product are also under development. The pact revives a rights relationship that had been briefly severed early this year when CBSSports.com gained exclusive in-game player video highlights related to fantasy baseball that were previously held by Yahoo.

Financial terms were not disclosed, but the pact in part likely involves sharing of advertising revenue generated from MLB.com Full Count. Yahoo also gains regular daily video highlights from MLB.com.

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