Lids Becomes Colts' Local Retailer NHL Sponsors Expect Jersey Ads Browns Raise Season-Ticket Prices Woods Sporting MusclePharm Water Bottle Maryland Athletics Still Running Up Deficit NASCAR HOF Sponsors Revenue Plummets Seahawks Brand Still Has Room To Grow Pernetti Leaving NYC FC For IMG College NFL, USA Football Teaching Moms About Game's Safety Rogers Wins World Cup Of Hockey TV Rights
Upcoming Conferences and Events
ESPN, NFL Sign Eight-Year Extension To Media Rights Deal
Published September 8, 2011
WANT MORE GREAT STORIES LIKE THIS?
CLICK ON ONE OF THESE BUTTONS
What is also noteworthy is what is not part of the deal. ESPN will not get any playoff games as part of the deal, at least not initially. The contract allows for ESPN to carry a Wild Card playoff game at some point, but it is not set in stone. Neither ESPN nor ABC will be part of the Super Bowl rotation. The NFL has never agreed to take any of its playoff games off of broadcast television.
A key aspect to the deal for ESPN is that it will receive many more highlight rights, which the network will use to launch several new NFL-themed studio shows. Earlier this week, ESPN announced programming changes that moved shows like “Jim Rome Is Burning” from ESPN to ESPN2. That freed up space for ESPN to launch new shows, including one starring Pro Football HOFer Jerry Rice and another co-hosted by Suzy Kolber and Chris Mortensen.
For more, see today's issue of THE DAILY.