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AEG Launches axs Ticketing Service In Partnership With Outbox

AEG today announced the launch of axs, a new platform that will leverage AEG's music, sports and entertainment properties. The first phase of axs is a ticket-selling service built in partnership with Outbox Enterprises, in which AEG is both an equity partner and a client. Through axs Ticketing, AEG will be able to sell tickets under both the axs brand and its local venue brands. The service is available at axs.com as well as on mobile platforms with Facebook/Twitter integration (AEG).

AEG hopes the new service "could challenge Ticketmaster, which currently dominates the market for concerts and other live events." axs Ticketing will "begin selling seats on Saturday for concerts at two venues in Denver." AEG plans "by the end of 2012 to add nearly all of its 100 venues around the world" (WALL STREET JOURNAL, 8/23).

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