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Big Lead Sports Inks Multifaceted Deal With Amar'e Stoudemire

Big Lead Sports has struck a strategic partnership with Knicks F Amar'e Stoudemire in which the basketball star will acquire an undisclosed equity stake in the company, serve as an advisor to Big Lead Sports and help develop exclusive content. Specific online programming initiatives include basketball and lifestyle features, fantasy sports material and math-centered educational content for children. Stoudemire will become a regular contributor to BigLeadSports.com and other sites in the company's network such as Hoopshype.com and Hoopsworld.com. "Amar'e Stoudemire is one of the most socially conscious and business-savvy figures in sports today," said Big Lead Sports CEO Chris Russo. "We are very pleased to collaborate with Amar'e on creative digital programs."

SBJ Morning Buzzcast: May 10, 2024

Start your morning with Buzzcast with Austin Karp: A very merry NFL Christmas on Netflix? The Braves and F1 deliver for Liberty Media investors; the WNBA heads to Toronto; and Zelle gets in on team sports sponsorship.

Phoenix Mercury/NBC’s Cindy Brunson, NBA Media Deal, Network Upfronts

On this week’s pod, SBJ’s Austin Karp chats with SBJ NBA writer Tom Friend about the pending NBA media Deal. Cindy Brunson of NBC and Phoenix Mercury is our Big Get this week. The sports broadcasting pioneer talks the upcoming WNBA season. Later in the show, SBJ media writer Mollie Cahillane gets us set for the upcoming network upfronts.

SBJ I Factor: Molly Mazzolini

SBJ I Factor features an interview with Molly Mazzolini. Elevate's Senior Operating Advisor – Design + Strategic Alliances chats with SBJ’s Ross Nethery about the power of taking chances. Mazzolini is a member of the SBJ Game Changers Class of 2016. She shares stories of her career including co-founding sports design consultancy Infinite Scale career journey and how a chance encounter while working at a stationery store launched her career in the sports industry. SBJ I Factor is a monthly podcast offering interviews with sports executives who have been recipients of one of the magazine’s awards.

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