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Chevy Will Hold Consumer Contest To Create Super Bowl Ad

General Motors' Chevrolet brand today will formally announce plans for a consumer-generated 30-second spot during NBC's Super Bowl XLVI telecast, one of five ads it plans to run during the game next February. Chevy is teaming up with Mofilm, "one of many companies that specialize in crowdsourcing exercises to develop ideas for ads," for what is being dubbed the "Chevrolet Route 66 initiative." Filmmakers will be asked to "create shorts that capture the spirit of road trips." Today's announcement will take place at the Cannes Lions Int'l Advertising Festival (NYTIMES.com, 6/21).

SBJ Morning Buzzcast: May 17, 2024

Brazil's big win; Leonsis looks for scale; breaking down the big categories for Sports Business Awards and remembering Eddie Gossage

NASCAR’s Brian Herbst, NFL Schedule Release, Caitlin Clark Effect

On this week’s pod, SBJ’s Austin Karp chats with our Big Get, NASCAR SVP/Media and Productions Brian Herbst. The pair talk ahead of All-Star Weekend about how the sanctioning body’s media landscape has shaped up. The Poynter Institute’s Tom Jones drops in to share who’s up and who’s down in sports media. Also on the show, David Cushnan of our sister outlet Leaders in Sport talks about how things are going across the pond. Later in the show, SBJ media writer Mollie Cahillane shares the latest from the network upfronts.

SBJ I Factor: Molly Mazzolini

SBJ I Factor features an interview with Molly Mazzolini. Elevate's Senior Operating Advisor – Design + Strategic Alliances chats with SBJ’s Ross Nethery about the power of taking chances. Mazzolini is a member of the SBJ Game Changers Class of 2016. She shares stories of her career including co-founding sports design consultancy Infinite Scale career journey and how a chance encounter while working at a stationery store launched her career in the sports industry. SBJ I Factor is a monthly podcast offering interviews with sports executives who have been recipients of one of the magazine’s awards.

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