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Kia Replacing EA Sports As Presenting Sponsor Of NBA Draft

Kia will be presenting sponsor of the upcoming NBA Draft, which will be held June 23 and broadcast live on ESPN and NBA TV. The Korean automaker replaces EA Sports, which was presenting sponsor of the last two NBA Drafts. Kia will have ads in both broadcasts of the draft, which will be held at Prudential Center in Newark, home of the Nets until they move to Barclays Center in Brooklyn next year. Kia will have cars on display outside the venue and will sponsor draft-oriented features on NBA.com and NBA TV, including the "Kia NBA Drive to the Draft." Kia will also sponsor two NBA Cares community events around the Draft.

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On this week’s pod, SBJ’s Austin Karp has two Big Get interviews. The first is with TNT’s Stan Van Gundy as he breaks down the NBA Playoffs from the booth. Later in the show, we hear from ESPN’s VP of Programming and Acquisitions Tim Reed as the NFL Draft gets set to kick off on Thursday night in Motown. SBJ’s Tom Friend also joins the show to share his insights into NBA viewership trends.

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