Comcast SportsNet Bay Area To Produce Content For NBC Affiliate
In yet another sign of the Comcast-NBC integration, Comcast SportsNet Bay Area will produce live daily sports news segments for the over-the-air NBC affiliate in the Bay Area starting in June. The segments will hit during the 6:00pm PT and 11:00pm newscasts. Bay Area marks the first Comcast RSN that will produce news for the NBC owned and operated affiliate in the area and could provide a model in other markets where Comcast owns an RSN and NBC owns a local broadcast affiliate. In the Bay Area, the NBC affiliate has been using CSN's production of Giants games since '08.
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The deal also will see the broadcast channel pick up CSN-produced documentaries and magazine shows that will air monthly on weekend evenings. NBC and CSN are building a new set at CSN's studios to produce the sports newscasts. The company says the merge will not lead to job reductions; rather, they expect it to create new positions.