SBD/Morning Buzz

Comcast SportsNet Bay Area To Produce Content For NBC Affiliate

In yet another sign of the Comcast-NBC integration, Comcast SportsNet Bay Area will produce live daily sports news segments for the over-the-air NBC affiliate in the Bay Area starting in June. The segments will hit during the 6:00pm PT and 11:00pm newscasts. Bay Area marks the first Comcast RSN that will produce news for the NBC owned and operated affiliate in the area and could provide a model in other markets where Comcast owns an RSN and NBC owns a local broadcast affiliate. In the Bay Area, the NBC affiliate has been using CSN's production of Giants games since '08.

The deal also will see the broadcast channel pick up CSN-produced documentaries and magazine shows that will air monthly on weekend evenings. NBC and CSN are building a new set at CSN's studios to produce the sports newscasts. The company says the merge will not lead to job reductions; rather, they expect it to create new positions.
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