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Comcast SportsNet Bay Area To Produce Content For NBC Affiliate

In yet another sign of the Comcast-NBC integration, Comcast SportsNet Bay Area will produce live daily sports news segments for the over-the-air NBC affiliate in the Bay Area starting in June. The segments will hit during the 6:00pm PT and 11:00pm newscasts. Bay Area marks the first Comcast RSN that will produce news for the NBC owned and operated affiliate in the area and could provide a model in other markets where Comcast owns an RSN and NBC owns a local broadcast affiliate. In the Bay Area, the NBC affiliate has been using CSN's production of Giants games since '08.

The deal also will see the broadcast channel pick up CSN-produced documentaries and magazine shows that will air monthly on weekend evenings. NBC and CSN are building a new set at CSN's studios to produce the sports newscasts. The company says the merge will not lead to job reductions; rather, they expect it to create new positions.

SBJ Morning Buzzcast: March 18, 2024

Sports Business Awards nominees unveiled; NWSL's historic opening weekend and takeaways from CFP deal

ESPN’s Jay Bilas, BTN’s Meghan McKeown, and a deep dive into AppleTV+’s The Dynasty

On this week’s Sports Media Podcast from the New York Post and Sports Business Journal, ESPN’s Jay Bilas talks all things NCAA. Big Ten Network’s Meghan McKeown shares her insight into the Caitlin Clark craze. The Boston Globe’s Chad Finn chats all things Bean Town. And SBJ’s Xavier Hunter drops in to share his findings on how the NWSL is making a social media push.

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SBJ I Factor: Nana-Yaw Asamoah

SBJ I Factor features an interview with AMB Sports and Entertainment Chief Commercial Office Nana-Yaw Asamoah. Asamoah, who moved over to AMBSE last year after 14 years at the NFL, talks with SBJ’s Ben Fischer about how his role model parents and older sisters pushed him to shrive, how the power of lifelong learning fuels successful people, and why AMBSE was an opportunity he could not pass up. Asamoah is 2021 SBJ Forty Under 40 honoree. SBJ I Factor is a monthly podcast offering interviews with sports executives who have been recipients of one of the magazine’s awards.

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