SBD / Blake Griffin To Endorse Panini

SBD/Morning Buzz

Panini America Signs Clippers F Blake Griffin To Multiyear Deal

By Terry Lefton, Editor-at-Large

Published April 7, 2011

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Looking to build up its soon-to-launch memorabilia line, Panini America has signed Clippers F and NBA Slam Dunk Contest winner Blake Griffin to an exclusive multiyear deal. Griffin joins Lakers G Kobe Bryant, Thunder F Kevin Durant and Wizards G John Wall on Panini’s roster of exclusive athletes. The company will use Griffin’s autograph and memorabilia in its card line and for the launch of the Panini Authentic memorabilia line next month. Griffin also will be used on Panini packaging and advertising.
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